Social Responsibility Program
One of the key objectives at Property Automate is a culture of Social responsibility. We
believe all great things are built and sustained in the foundation of giving and sharing.
Based on this principle it’s our responsibility as a company to initiate and execute
Corporate social responsibility (CSR) programs that is aimed at serving the community around
us.
Social Responsibility Program (Defined)
CSR is a process by which an organization thinks about and evolves its relationships with
stakeholders for the common good and demonstrates its commitment in this regard by adoption
of appropriate business processes and strategies. Thus, CSR is no charity or mere donations.
CSR is a way of conducting business, by which corporate entities visibly contribute to the
social good. Socially responsible companies use CSR to integrate economic, environmental,
and social objectives with the company’s operations and growth.
Principles of CSR Activities at Property Automate
- Respect for human rights
- Respect for the difference of views
- Diversity & non-discrimination
- Social contribution
- Self-realization & creativity
- Fair dealings & collaboration
- Feedback from the community
- Positive value - added
- Long term economic & social development
Eradicating of Hunger
Ayyamittu Unn – program to feed the hungry
Feeding the hungry can give you a sense of contentment few other deeds can. It is perhaps
for this reason that centuries ago, Avvaiyar, the poet of wisdom, insisted on feeding the
world's hungry before feeding one's self. Taking a cue from her poem 'Ayyamittu Unn', Dr.
Issa Fathima Jasmine's, Director at Property Automate initiatied a program by the same
name aims to do just that.
“We all have some amount of food left over every day at our homes that get wasted.
Initially, I used to give it to a lady sitting outside our home. I soon realised there must
be
others like her who would be benefited by the food. I often wanted to donate to others but
shied away from asking, thinking it might embarrass them. Many might be needy, but they
would not require food.” - Dr. Issa Fathima Jasmine
Anyone who wants to share leftover food can pack it, mentioning the expiration date, and
leave it in the fridge. A security guard has been appointed to make sure that no one leaves
food without mentioning the expiry date and also to make sure that it is not spoilt.
Next to the community fridge, there is also a cupboard where people can leave clothes and
other things they no longer have use for, as what is old or tattered for someone could make
a huge difference in the life of another.
In the two weeks since it began, Ayyamittu Unn has attracted a minimum of 100 donors and
recipients every day. Apart from dropping off leftovers, people are coming forward to cook
food so that it can reach the people in need. Dr. Issa Fathima Jasmine has also been
receiving calls from people across India and abroad wanting to contribute in any way they
can.
Employee Volunteering Programs (EVP)
EVP as Part of CSR, also called as Personal Social Responsibility
(PSR)
One of the many different programs that could be used to implement CSR is an EVP. We
have focused on EVP because it can make sense within a project oriented organization. The
Employee Volunteering service by Fundación Hazloposible, already presented, is an example
of EVP.
Common approach to the EVP program is:
- Employees volunteer for social good in a corporate activity
- It is being done during work time, free time, or a certain mix
- The activity is commonly short (from hours to a day
- It is done in a team with other employees
Corporate
- Corporate is immediate influence
- Engagement by company
- Direct through employees or NGO partners
- Social responsibility of corporate
- Community or larger causes
- An event or series of events
- Tangible benefits
Personal
- Friends and family is
immediate influence
- Engagement by individual
- Direct engagement with beneficiary
- Philanthropic behavior of
individual
- Personal experience & belief
- An experience or way of life
- Personal cause
Benefits of PSR activities
- Improved Employer – Employee relationship
- More purpose in Life for individuals
- Improved moral & self-esteem of employees
- Improved relationship with peers & team skills
- Respect & admiration from peers & management
- Admiration in community, friends & family
- Attract talent & best workforce in markets
- Reduce attrition rate of employees
- Improved business reputation & positive publicity
- Improved reputation and respect from Customers
- Improved relationship with stakeholders
Words from COO
“My experience as an employer is that the program provides the opportunity for our people to
do far more. Many of our employees are doing many more hours on their own time, in the
evenings and at weekends. It pays back very quickly on any cost-benefit analysis. You see
improvements in productivity. Morale is better, and you find it easier to recruit and retain
people because they feel proud to be part of that volunteering proposal.”
– Sheriff Ismail - COO
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